Why retailers must have loyalty programs

Loyalty programs have long functioned as a customer retention technique, especially as it is much less costly to keep customers returning as opposed to attracting new ones.

Offering loyalty program access through a mobile platform presents a vital opportunity for retailers to keep customers engaged with their own brand while shopping in-store, especially as digital coupons are the most influential media content among consumers, according to a study published by the National Retail Federation.

http://uk.businessinsider.com/why-retailers-must-have-loyalty-programs-2015-8