Digital Place-Based Advertising Is Primed For Programmatic Growth

Digital place-based (DPB) media – screens with digital content placed in malls, offices, taxis, airports and other locations outside of the home – surpassed $1.02 billion in revenue as an industry in 2015.

--

Consumers in the US spend on average 70% of their time outside the home.

http://www.socialmediopolis.com/socialtrax-blog/3700-digital-place-based-advertising-is-primed-for-programmatic-growth