Instagram announced this week it has topped 200,000 advertisers.
Despite that growth, there are few signs that users have been turned
off by the rapid expansion of ads — Instagram also recently topped 400
million users.
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Instagram has a number of quality controls for its ads. It hosts
workshops with brands, agencies and ad tech partners to teach them about
the rules. It sets style guidelines, including limits to how much text
is allowed in the ads. There’s also a team of people looking for ads
that don’t meet standards.
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