Optimera: These Stanford graduates want to help you run a YouTube empire

söndag 14 februari 2016

These Stanford graduates want to help you run a YouTube empire

A Venice start-up called Epoxy.

There are now 165,000 YouTube creators around the world with followings of at least 10,000 subscribers, according to Tubular Labs, a Mountain View, Calif., digital video analytics company.
Within that community, 8,600 creators have at least 250,000 subscribers (also known as "now you can quit your day job" level), 4,100 have a following of at least 500,000, and 1,800 have at least a million subscribers.
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Tubular Labs offers creators free software to chart their influence.
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Advertisers look for the top influencers in targeted markets.
That gave rise to an industry connecting advertisers to creators led by start-ups such as Zefr in Venice, Famebit in Santa Monica and OpenSlate in New York.
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The way beauty vlogging star Michelle Phan explained it to them, you have to build an audience first by promoting a new video on Twitter, Facebook and Instagram before you can expect to rack up views on YouTube and elsewhere.
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The rise of Netflix, Hulu, YouTube and HBO's streaming service signaled the end of a stranglehold on distribution by a handful of powerful media companies.
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When Epoxy officially released its publishing platform in May 2014, it included an editing tool to tailor video for the different social networks, a scheduling feature so that content could be posted strategically and a system to sort social media interactions so that creators could quickly respond.
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Settings can also be toggled so that you are notified any time someone with a big social media following gives you a shout out -- a golden opportunity to reach a wider audience with a simple reply.