Under Armour's senior vice president of brand marketing Adrienne
Lofton said the split between digital ads and TV ads is around 50/50.
It used to be 70/30.
--
Under Armour has reported 23 quarters of consecutive growth of more than
20%. The company aims to grow its annual sales to $7.5 billion in 2018,
up from around $4 billion today.
http://uk.businessinsider.com/under-armour-has-5050-digitaltv-advertising-budget-split-2016-2?r=US&IR=T
http://uk.businessinsider.com/under-armour-what-you-do-in-the-dark-puts-you-in-the-light-holiday-campaign-2016-2?r=US&IR=T
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