The hidden (and not so hidden) costs of platform publishing

“Increasingly, this is becoming more expensive,” said Brian Fitzgerald, co-founder and president of Evolve Media. “To properly leverage platforms a publisher needs to carefully analyze which platform performs best for which audiences and content verticals. Teams need to produce platform specific content and actively optimize posts within each platform to drive maximum likes, shares, views, reach and inbound traffic back to our properties.”

http://digiday.com/publishers/hidden-not-hidden-costs-platform-publishing/