måndag 22 februari 2016

Xaxis Brings Programmatic to Political Advertising with Xaxis Politics

November 9, 2015

Xaxis Politics, the industry’s first targeted political advertising solution for reaching U.S. voters across all digital channels without utilizing personally identifiable information.  
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Xaxis Politics incorporates the Haystaq National Voter Database – the nation’s largest and most accurate source of voter data, representing 166 million voters – into Xaxis’s proprietary Turbine data management platform (DMP), enabling advertisers to engage voters across a multitude of hot button issues, political affiliations and other demographic information. 
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About Haystaq DNA
Haystaq DNA is a big data and predictive analytics firm founded by the team behind President Obama’s ground breaking microtargeting operation in 2008.  Since then, Haystaq DNA has provided individual-level microtargeting for thousands of political campaigns, non-profit organizations and commercial clients.



https://www.xaxis.com/news/view/xaxis-brings-programmatic-to-political-advertising-with-xaxis-politics
http://haystaqdna.com/
https://www.xaxis.com/
 


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