Xaxis Politics, the industry’s first targeted political advertising
solution for reaching U.S. voters across all digital channels without
utilizing personally identifiable information.
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Xaxis Politics incorporates the Haystaq National Voter Database – the
nation’s largest and most accurate source of voter data, representing
166 million voters – into Xaxis’s proprietary Turbine data management
platform (DMP), enabling advertisers to engage voters across a multitude
of hot button issues, political affiliations and other demographic
information.
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About Haystaq DNAHaystaq DNA is a big data and predictive analytics firm founded by the team behind President Obama’s ground breaking microtargeting operation in 2008. Since then, Haystaq DNA has provided individual-level microtargeting for thousands of political campaigns, non-profit organizations and commercial clients.
https://www.xaxis.com/news/view/xaxis-brings-programmatic-to-political-advertising-with-xaxis-politics
http://haystaqdna.com/
https://www.xaxis.com/
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