Most marijuana marketing happens at a local level, or on marijuana sites
and in specialist publications, such as High Times. Social networks
regularly take down marijuana brands’ posts and ban them from
advertising. Google does not run their ads, either.
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“Every state we go into – and we’ve entered, California, Arizona and
Oregon as well as Colorado – we have to reformulate products, change the
packaging and labelling. So it becomes challenging to have something
coherent as a national brand,” says Joe Hodas, chief marketing officer
at Dixie.
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