Free London-based business newspaper CityA.M. is one of several
publishers to have tried blocking visitors to its site if they have an
ad blocker switched on.
The firm, which has been working with the anti-ad block start-up Rezonence,
says about a quarter of its readers use ad blockers, but that there has
been "no perceivable drop in traffic" since it launched the strategy in
October 2015.
--
Privacy app Ghostery
is also adopting a more nuanced approach. It shows consumers which
ad-serving technologies a website has switched on, and then offers the
choice to block or whitelist those services.
http://www.bbc.com/news/business-35602332
http://rezonence.com/
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