Hollywood studios can no longer bank on the pulling-power of famous actors
--Thanks to droves of new filmgoers in China, where the market grew by 49% last year, global revenues increased by 4% to $38 billion.
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The industry’s recent success, at home and abroad, comes from the rise of the big special-effects event film: franchises like “Fast and Furious”, “Avengers”, “The Hunger Games”, “Jurassic Park”, James Bond and “Star Wars” led a group of 14 films with more than $500m each in worldwide box-office takings last year, up from just five such films in 2006.
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Yet there is one arena where stars are as relevant as ever: the international market. Foreign cinemas like to exhibit films with known names in the lead roles. Some old-school stars are still big draws—the likes of Mr Cruise or even, apparently, Arnold Schwarzenegger.
http://www.economist.com/news/business/21693591-hollywood-studios-can-no-longer-bank-pulling-power-famous-actors-fading-stars
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