This week at the National Retail Federation’s Big Show, vendors here
showed off some of the ways RFID is being used to make in-store shopping
more experiential and to execute behind-the-scenes changes that might
boost sales.
--
Impinj, which shipped 3 billion of these chips last year, demonstrated
how its technology is being used at trendy apparel chain G-Star Raw. At
G-Star, when a shopper approaches a large TV screen with a piece of
RFID-equipped clothing in hand, the screen will instantly showcase more
information about that product and recommendations for how to build a
complete outfit with it.
--
It could play a role in fulfillment of “click-and-collect” orders,
in which you buy something online and pick it up at a nearby store, as
well as fulfillment of “ship from store” orders, in which an online
order is shipped to your home from a nearby store, theoretically
ensuring it gets to you faster and cheaper. Right now, these
programs aren’t always working so well, in large part because retailers
don’t have an especially real-time or accurate view of their inventory.
--
Retailers now see the technology as not only an inventory management tool,
but a way to beef up their so-called “omnichannel” strategy, or their
approach to blending in-store and digital retailing.
I really appreciated for this nice information which is very useful for who needed this article ... Great!! Here; I am also providing such type of information like, Professional Logo Maker,logo design services, Brand logo maker, Web design logo and much more.
SvaraRadera