Facebook’s Instant Articles Advertising Fixes Win Over Publishers

Publishers are entitled to 100% of revenue generated from ads in Instant Articles, provided they sell and serve the ads themselves. Publishers keep a 70% cut if they’d rather have Facebook sell ads on their behalf through its mobile ad network, the Facebook Audience Network.

http://www.wsj.com/articles/facebooks-instant-articles-advertising-fixes-win-over-publishers-1455218551