Why influencer marketing has a metrics problem — and how we can solve it

According to RhythmOne’s “2015 1H Influencer Marketing Benchmarks Report,” imarketers that used influencer marketing saw a $9.60 return of earned media value (EMV) on average for every dollar of paid media spend.
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Word of mouth marketing 3.0

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Last year, digital agency Laundry Service spun off its own influencer network, Cycle, after seeing increased demand for social influencers from brands. Cycle, which started as a talent agency for influencers, now counts athletes like NBA player Russell Westbrook on its roster of 2,700 influencers and athletes.

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Laundry Service CMO Mike Mikho told Marketing Dive that Cycle works like other media networks, in that “you pay for reach.” Cycle is currently producing 50,000-plus pieces of content a month that reach about 3 billion content views.

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A recent Forrester report, “The Right Way to Measure Social Marketing,” found that more than half (53%) of the marketers surveyed said measurement was their main challenge with social marketing.

http://www.marketingdive.com/news/why-influencer-marketing-has-a-metrics-problem-and-how-we-can-solve-it/412845/ 

 http://www.rhythmone.com/assets/pdf/RhythmOne_-_1H_2015_Influencer_Marketing_Benchmarks_Report.pdf