Does political advertising work?
For all the talk of data-driven outreach and micro-targeted
get-out-the-vote efforts, television advertising is still the staple on
campaign shopping lists.
--
Political scientists have generally found that “ground game”
investments, like knocking on doors and get-out-the-vote efforts,
deliver a superior payoff. The victory in Iowa of Mr Cruz, who was
heavily out-advertised there but was widely considered to have the best
caucus-day operation in the state, shows that ruling the airwaves is not
the only way to win.
Inga kommentarer:
Skicka en kommentar