There is a battle raging for curated social media supremacy.
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Last night we got a rare chance to directly compare Instagram
Spotlights, Snapchat Live Stories, and Twitter Moments since they all
featured The Grammys.
Instagram Spotlight
Instagram Spotlights displays an auto-advancing feed of video clips
around a theme, artist or, in this case, a live event. You can swipe up
to see the next clip or let them slide into place at its own pace.
Snapchat Live Stories
Snapchat combines user-submitted footage, shots by the stars themselves, and clips from its own in-house correspondents.
Twitter Moments
Twitter’s Grammy Moment is the only of these curation formats to use still images, immediately making it feel less vibrant and coercive.
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