How Smartphones Are Killing Off the Fashion Show

“Social media is the laxative of the fashion system,” said Scott Galloway, the founder and chairman of the digital consultancy L2. “It makes everyone digest everything much faster: trends, product discovery.”

The digital world has schooled an entire generation — called the IWWIWWIWI generation (I want what I want when I want it) by the New York consultancy Open Mind Strategy — in immediate gratification. Though the Twitter-Instagram-Facebook-Snapchat nexus started as a golden promise, a way for brands to seize control of their own messaging and cut out the middlemen of retailers and critics and communicate directly to their customer, it has created a situation in which it is no longer acceptable to many women to wait six months for something they have just seen.
http://www.nytimes.com/2016/02/11/fashion/new-york-fashion-week-smartphones-killing-off-runway-show.html?_r=0