Since emails have no JavaScript, the programming language behind most
web interactions, we tend to think of emails as a “read-only,” one-way
channel; good for sharing calls to action that get people back to your
website.
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CSS3 does allow for basic interactions, like switching tabs, without any
JavaScript at all. Mark Robbins of RebelMail describes a technique
called “Punch Card Coding”
that uses CSS alone to allow users to click buttons that change what
they see on screen, essentially by having every permutation as a
different “tab.”
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