Optimera: The Curious Staying Power of Britney’s Perfume Empire

måndag 24 oktober 2016

The Curious Staying Power of Britney’s Perfume Empire

Curious became "by far" the number one scent not just in the celebrity category, but across the entire fragrance industry, Grant says, breaking all of Elizabeth Arden's records for a fragrance launch. As of 2013, Curious had sold 500 million bottles, according to The Hollywood Reporter.
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While not all of Spears’s perfumes have been quite as triumphant in the market as Curious or Fantasy, she stills takes in an estimated $50 million a year from just that portion of her business, according to The Hollywood Reporter.
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Even just a few months ago, when Spears released a sneak peek of her new album Glory on Instagram, it was wrapped in an ad for her new fragrance, Private Show. No other celebrity has gone to such lengths to incorporate fragrance into her identity as Britney Spears has.