It has built a massive network of 320,000 retail outlets across China and other parts of Asia, its sales representatives earn commissions on every phone they sell, and it has filled the airwaves and covered thousands of billboards with advertising based on the endorsement of some of the hottest Asian pop stars.
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The big question is whether the strategy is sustainable. OPPO’s marketing cost base is higher than brands focused more on online selling, and increasing at a rapid clip.
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Another issue is that in some markets where sales are dominated by the network operators the strategy doesn’t work - one reason why it hasn’t yet made a play for the United States market.
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OPPO's rapid ascent has caught its Chinese rivals who rely more on online marketing, such as Xiaomi and LeEco, flatfooted.
http://uk.reuters.com/article/us-oppo-asia-idUKKCN12R06X
http://www.oppo.com/en/accessory-selfie-stick
http://www.oppo.com/en/accessory-selfie-stick
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