Now retailing gurus are imagining a future in which shopping becomes fully automatic.
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Nine years ago Amazon introduced a “Subscribe & Save” feature,
offering consumers a discount for agreeing to buy certain goods
regularly, such as Pampers nappies.
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Amazon is going further. Last year it began selling so-called Dash
buttons, designed to be placed around the house to order everyday
products—one for Campbell’s soup, for instance, and another for Whiskas
cat food. Investors see this as the first step in its bid
fully to automate buying of daily necessities.
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