"Many private equity firms pursue what’s called a ‘buy and
build’ strategy. This means bolting on complementary geographies
or technologies to a business they’ve acquired with the intention
of taking it to IPO or selling it to a strategic buyer. There are
large numbers of sub-scale ad tech businesses out there that
would be good targets for this approach."
--
Private equity firms have been mostly leaning towards companies
with SaaS models — hence the large number of martech
acquisitions.
--
It's
probably reasonable to assume that data management platform
Krux, which sold to Salesforce for a reported $700 million
earlier this month, received a better price from selling
to a strategic investor like Salesforce than it would have done
had it gone down the private equity route. Should private equity
interest in the ad tech market be viewed as a good thing?
http://www.businessinsider.com/why-private-equity-firms-keep-buying-ad-tech-companies-2016-10?r=US&IR=T&IR=T
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