Social-media endorsements are the latest thing in advertising.
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Since January, more than 200,000 posts per month on Instagram, a
picture-sharing app owned by Facebook, have been tagged with “#ad,”
“#sp” or “#sponsored”, according to Captiv8.
Most are reaching Instagram users via such celebrities. Hiring “influencers”, as they are known, connects brands to a vast network of potential customers. Kim Kardashian West, a reality-TV star, for example, reaches 160m people across Facebook, Instagram and Twitter.
Most are reaching Instagram users via such celebrities. Hiring “influencers”, as they are known, connects brands to a vast network of potential customers. Kim Kardashian West, a reality-TV star, for example, reaches 160m people across Facebook, Instagram and Twitter.
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Not all influencers label their posts clearly with “#ad”.
http://www.economist.com/news/business/21708717-social-media-endorsements-are-latest-thing-advertising-gold-posts
https://captiv8.io/
https://blog.captiv8.io/2016/08/12/influencer-spotlight/
https://captiv8.io/
https://blog.captiv8.io/2016/08/12/influencer-spotlight/
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