Some people make seven figures to post on social media

31 Aug 2016

But the amount someone is paid depends on more than just the number of followers, said Ryan Schram, chief operating officer of online social media marketplace IZEA. The problem with relying on the number of followers is that the figure can be faked, he said.
"I could get you 1 million followers by tomorrow, but certainly it's not legitimate," he said. "It could be bots or strangers you haven't met from Kazakhstan. It's probably not real people."
More important is the number of engagements — including favorites, comments or likes a person is able to get, Schram said. It also matters to look at how likely that paid post will be seen after it publishes, for example how many times a YouTube video would be viewed over the course of two years.
http://www.cnbc.com/2016/08/31/some-people-make-seven-figures-to-post-on-social-media.html