In his new book, The Attention Merchants, the Columbia University professor and writer Tim Wu traces the history of the advertising business from its origins in the 19th century to the modern phenomenon of ad-blocking software on websites. Wu is widely known for his previous book The Master Switch, a history of media companies, and his coining of the term “net neutrality.”
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Many of the early ad men specialized in selling medicine. Many were former preachers or related to preachers. In the 19th century, advertising drew from traditions of religious propaganda, and the idea that our advertising culture draws from religious practice is fascinating to me.
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The attention-merchant business model is in constant need of growth, and the way it has grown historically is either to find new times and space where we’re not occupied or to more subtly exploit the time that is already there.
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I would say we need a new covenant—a new deal between advertisers and consumers, to make some times and places off limits.
https://www.theatlantic.com/business/archive/2016/10/tim-wu/504623/
https://www.indiebound.org/book/9780385352017
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