söndag 16 oktober 2016

How Kleenex, Jacuzzi, and other big brands become generic names

They are trademarked products that society has come to "genericize" - that is, we've collectively agreed the brand name is what the generic product is called. Hot tubs are "Jacuzzis," flying discs are "Frisbees," and plastic bandages are "Band-Aids."
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Apple was the definitive pioneer in many of its product categories, but according to public perception, Apple is larger than those products. 3M is not larger in the public imagination than Post-Its. 
http://nordic.businessinsider.com/kleenex-jacuzzi-generic-names-2016-10?r=US&IR=T

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