Ian McCaig, cofounder and chief marketing officer of consulting
firm Qubit, calls this concept the "Tinderization of retail."
--
Like
potential suitors on Tinder, "In this world, retailers really are
a click away from a competitor," said McCaig, who was formerly
the director of marketing for Google UK.
http://nordic.businessinsider.com/tinder-culture-is-hurting-retailers-2016-10?r=UK&IR=T
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