Red Bull has helped create a booming industry, with global
energy-drink sales of $43 billion in 2015, according to Euromonitor,
which estimates the segment will continue growing at an 11 percent
compound annual rate through 2020. Red Bull has a 30.2 percent global
share of the market and T.C. Pharmaceutical another 11.8 percent,
according to the London-based research group.
“It’s a brand built on events,” said Rohit Deshpande, professor of marketing at Harvard Business School.
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The bulk of the fortune sits in Red Bull GmbH,
the Fuschl, Austria-based business that owns rights to distribute a
carbonated version of Chaleo’s original recipe, as well as sports and
adventure assets.
Four professional soccer teams, two Formula One race teams.
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Red Bull GmbH had 5.9 billion euros ($6.2 billion) of global revenue in
2015, according to its website. Publicly traded Monster Beverage Corp.,
Red Bull’s closest peer, had $2.7 billion of revenue in 2015.
http://www.bloomberg.com/news/articles/2016-10-24/red-bull-fuels-extreme-wealth-with-11-billionaires-in-thailand
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