Americans will shell out a record-breaking $8.4 billion on Halloween
candy, costumes, and decorations this year, according to the National
Retail Federation. That figure has jumped almost 70 percent in just 10
years, making Halloween the second-largest holiday in terms of
decoration sales, behind Christmas.
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About 55 percent of Rubie’s sales come from licensed costumes, which
average about $20 for children and $35 for adults, although it sells
plenty of elaborate get-ups for hundreds of dollars. About 8 percent of a
costume’s retail price goes toward studio royalties, which means the
studios can expect to make tens of millions each Halloween.
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The company’s four U.S. factories spend most of the year making small
batches of high-end costumes, such as a $1,000 Darth Vader costume that
sells to the cosplay/Comic Con crowd. The year-round convention circuit
has given Rubie’s a sizable boost in its non-Halloween sales; the
company has a booth at nearly every major sci-fi/fantasy convention.
https://www.bloomberg.com/features/2016-rubies-halloween-costumes/
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