A curious fashion item appeared on the shoulders of celebrities at
London Fashion Week a few years ago: big, chunky, furry scarves in vivid
colors. Street-style star Olivia Palermo was one of the first to don
the eye-catching scarf, and by that winter, singer Rita Ora was on
board, too. Then Vogue took notice of this cheeky new line called Charlotte Simone.
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Perhaps it’s the attention-grabbing aspect that’s made Charlotte Simone
scarves such a darling on Instagram. Beecham runs her label’s account
herself, mixing in the everyday designer grind with glamour shots of her
scarves for her 60,000 or so followers to enjoy. It’s a major sales
driver–40 percent of online sales from its own website are driven
by Instagram. And of course, there’s the celebrity bump each time one of
her scarves is spotted wrapped around one of their valuable necks.
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