Prayers on demand: startups make hay as religious fervor sweeps across $40b market

Religious and spiritual activities in India are a multitude and go on round the year. A range of startups have sprung up to cater to this market estimated to be worth US$40 billion.

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OnlinePrasad, for example, delivers prasad (food blessed by gods) from over 50 of the biggest temples around the country. Shubhpuja will send a pundit (priest) and everything else required to conduct a puja (prayer) ritual at home, office, or pandal. There’s also ePuja which conducts pujas online, makes offerings to the gods on behalf of devotees, and finally delivers the prasad from temples to their homes.

https://www.techinasia.com/startups-make-hay-as-religious-fervor-sweeps-40-billion-market-india