As part of its reinvention, the company this year launched “Shazam for
Brands,” a service that lets users “Shazam” TV commercials, radio spots,
print ads and packaging and receive additional marketing or other
content. For example, Coca-Cola drinkers can scan a song printed on special bottles to create a video of themselves lip-synching to the music.
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Today, advertising makes up the largest part of Shazam’s business.
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Since Riley became CEO, the company has snagged three rounds of funding
— with the latest $30 million round giving it a $1 billion valuation.
Backers include Kleiner Perkins Caufield & Byers, Acacia Capital
Partners, Institutional Venture Partners and DN Capital.
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Shazam is adding about 10 million new users a month and has more than 100 million monthly active users. http://www.valuewalk.com/2016/09/shazam-app/?all=1
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