The Accelerated Mobile Pages (AMP) is a technology that aims to speed up mobile browsing. It works by using a simplified markup based on HTML. This format reduces clutter and only allows a limited number of features.
AMP is widely thought of as as a Google technology, but it is an open effort and now Microsoft's Bing search engine has rolled out support for it.
https://react-etc.net/entry/bing-rolls-out-support-for-amp-accelerated-mobile-pages
https://www.ampproject.org/learn/browsers/
https://amphtml.wordpress.com/2016/10/07/amp-a-year-in-review/amp/
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