Agencies react to Instagram opening its API
Until yesterday Instagram had cherry picked a handful of agencies and
brands to run bespoke advertising on the platform for which it enforced a
minimum spend of £50,000 ($78,061) in the U.K. In opening up its
application program interface (API) to all marketers and dropping the
entry fee, it has taken a similar method to ad booking as Google,
Twitter and parent company Facebook.
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