LinkedIn now gets 45 percent of its ad revenue from native ads

With more than 110 million multiplatform unique visitors in June, up 46 percent year-over-year (comScore), LinkedIn still makes most of its money from selling recruiters access to job candidates. But it’s been building out its ad business, which now accounts for 20 percent of company revenue. Two years ago, it introduced Sponsored Updates, a native ad-like unit that lets companies like Microsoft Office and Holiday Inn Express pay to push their content into the feeds of their target audience.

Sponsored Updates has become its fastest-growing ad product, accounting for $63 million, or 45 percent of its ad revenue, in the second quarter of this year.

“If you’re going after a niche B2B audience, there’s no platform out there that’s better than LinkedIn,”

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