Pinterest. Instagram. Tumblr. The future of the web is visual, but how
does anyone make money on that? By understanding what’s in the images
people post and connecting them to where you can buy what you see.
That’s Curalate’s job.
--
While marketing has typically been a top-down activity with brands
trying to hard-sell their customers, the future is more bottom-up.
Social media influencers are amassing enormous followings on social
networks that stodgy brands can’t match. When they say they like or wear
a product, huge sales ensue.
Curalate’s product is well poised to adapt to this massive shift.
Brands can monitor which of their products are visually trending, use
the insights to hire social media stars to create sponsored content for
them, and then make that content shoppable on their own sites.http://techcrunch.com/2016/02/02/profiting-from-pretty-pictures/
Inga kommentarer:
Skicka en kommentar