What a $5 million Super Bowl ad can buy you in digital media (tl;dr: a lot)

Display ads currently sell for $1.90 per thousand impressions (CPM) in the U.S., according to email marketing company Monetize Pro. So $5 million would get you 2.63 billion impressions.

http://digiday.com/brands/super-bowl-50-5-million-can-buy-digital-media/