Ad platform MediaBrix unveils new Moments for mobile ads

Today, New York City-based mobile ad platform MediaBrix is launching the third generation of its Breakthrough Moments technology. The company has emphasized the right ad at the right time since its founding in 2011.

This newest generation of MediaBrix Moments, he said, is based on “neuro-marketing research” conducted in the company’s own lab. The company said it tested hundreds of ad experiences, so it could figure out the best ways to recognize emotionally laden occasions when the user might be most receptive to engaging with a brand’s offer.
 http://venturebeat.com/2015/08/10/ad-platform-mediabrix-unveils-new-moments-for-mobile-ads/