Yes, Those Political Ads Are Following You
When Scott Tranter, a Washington political strategy adviser, wants to
figure out which TV shows Republican voters are watching, he calls
Rentrak, a company that uses information pulled from set-top cable and
satellite boxes to track viewing habits.
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On Sept. 29, the company announced it would merge with ComScore, a leader in tracking digital media consumption, in a deal valued at more than $800 million. The merger could allow the combined company to track voters across all their screens.
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