Can Business Insider Make Money?

Only slightly more than half of Springer's revenue now comes from Germany, and in the first half of this year, digital media accounted for 62 percent of that revenue and for 75 percent of earnings before interest, tax and depreciation.
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Business Insider's 76 million unique visitors per month.
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Business Insider, though, makes almost all of its money from advertising -- that's what makes it vastly different from the FT with its 720,000 digital subscribers.
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The site has such a huge audience because it distributes for free the stories for which other business publications -- which usually do more of their own reporting -- want to be paid.
http://www.bloombergview.com/articles/2015-09-29/can-business-insider-make-money-