Träffa rätt med dina Adwords-annonser - Så här använder du geotargeting

Ett misstag företag gör med geotargeting är just att man har för litet eller för stort område. Om du exempelvis har en fysisk butik bör du fundera över hur långt din kundgrupp kan tänka sig att åka. Det är inte någon idé att visa annonsen för människor som ändå inte kommer besöka dig.
Mycket handlar om utbud och efterfrågan. Jobbar du mot hela landet blir det väldigt dyrt om du ska synas på en mängd olika ord, men jobbar du lokalt har du ofta råd med flera ord. Då kan du sätta ett högre bud.
http://internetworld.idg.se/2.1006/1.623900/traffa-ratt-med-dina-adwords-annonser---sa-har-anvander-du-geotargeting?queryText=s%F6k

​The 2015 Online Marketing Industry Survey - Moz

This year, over 3,600 brave souls, each one more intelligent and good-looking than the last, completed our survey. 

Almost half (49%) of our 2015 respondents involved in search marketing were in-house marketers. In-house teams still tend to be small – 71% of our in-house marketers reported only 1-3 people in their company being involved in search marketing at least quarter-time.  

https://moz.com/blog/2015-online-marketing-industry-survey

Benioff-backed Brandcast launches web publishing cloud for marketers

Brandcast wants to do for marketing teams’ website needs what Salesforce did for sales teams’ needs: make the process fully collaborative and cloud-based, with common assets that everyone can draw upon.
This next-gen content management system, however, doesn’t directly offer the sophisticated customer response mechanisms touted by many marketing clouds for websites, such as personalization for customized experiences and content. But Brandcast notes that it offers integration with a wide range of marketing tools that can offer such features, including HubSpot, Marketo, Optimizely, and, of course, Salesforce.
http://venturebeat.com/2015/07/30/benioff-backed-brandcast-launches-web-publishing-cloud-for-marketers/

Facebook - Using Actions

If you want to create a richer story with your actions, you can add additional capabilities that allow people to, for example, write their own message, tag friends, and add a location.

List of Common Actions

Like
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Custom Actions: If none of the common actions suit your app, you can create your own.
https://developers.facebook.com/docs/sharing/opengraph/using-actions

 

Startup Spotlight: ActionSprout helps non-profits boost Facebook engagement

  “ActionSprout helps non-profits make Facebook work for their mission. From growing fan engagement to increasing email sign-ups and fundraising, ActionSprout takes the mystery out of Facebook.”
http://www.geekwire.com/2015/actionsprout/

The challenge of tracking Microsoft’s new Edge browser in Google Analytics

Even though Edge is now in the wild, tracking usage and adoption of the browser is going to be problematic for many web developers and site owners because tracking for Edge is not yet supported in Google Analytics.

http://www.geekwire.com/2015/the-challenge-of-tracking-microsofts-new-edge-browser-in-google-analytics/ 

The adblocking revolution is months away (with iOS 9) – with trouble for advertisers, publishers and Google

https://theoverspill.wordpress.com/2015/07/30/the-adblocking-revolution-is-months-away-with-ios-9-with-trouble-for-advertisers-publishers-and-google/ 

The Rise Of 'Header Bidding' And The End Of The Publisher Waterfall

In recent years, sellers have begun experimenting with a new technology approach that allows exchanges to bring in demand before the ad server call. The technology goes by different names: header bidding, pre-bidding, advance bidding, holistic yield management and tagless integration (even though it requires tags).
To enable it, publishers put a piece of code in the header of their pages, allowing demand sources to submit bids before the ad server callout. This process brings the digital media industry closer to the programmatic idealist's dream. That is, a single unified auction where demand sources compete side by side rather than sequentially, ultimately yielding higher CPMs and fill rates.
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“The ad server has fundamentally not changed much in 18 years, but it is now the most critical piece of the ad tech stack because it’s where the decisioning takes place,” Prohaska said.
In a normal ad server waterfall setup, direct buys go first. Then, publishers allocate inventory to one or more exchanges, using estimates and averages of what each exchange can bring in – not by gauging demand in real time. As the dominant publisher ad server, Google's DoubleClick for Publishers is often "driving the bus" throughout this process.
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One reason programmatic buyers like header bidding is that it allows them to bypass the favorable relationship Google has set up between its ad server, DoubleClick for Publishers, and its exchange, AdX.
--
“Dynamic allocation screws the other exchanges because it allows AdX to cherry-pick inventory.”
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Meanwhile competitors are rushing in with their own solutions. Prohaska said four other companies are trying to build a complete publisher stack to rival Google’s: OpenX, AppNexus, Rubicon and AdForm.
http://adexchanger.com/publishers/the-rise-of-header-bidding-and-the-end-of-the-publisher-waterfall/

Comparing the ROI of Content Marketing and Native Advertising

In the early days of content marketing, widgets, and “listicles” dominated the landscape. As Google began penalizing brands for thin content pages and low-value link schemes, the industry scrambled to produce higher-quality content. Thus, like some publishers, content marketing agencies started to produce more articles and infographics than other content formats.
https://hbr.org/2015/07/comparing-the-roi-of-content-marketing-and-native-advertising

Harvard Business Review - Marketing

https://hbr.org/topic/marketing 

The full list from MarketingStack.io

A curated directory of 280+ marketing resources & tools.

https://medium.com/@bentossell/the-full-list-of-resources-from-marketingstack-io-ab20106aeed2

Marketing 101 @ Google U

Effective marketing relies on an understanding of what makes people tick (how they make decisions, what intellectual shortcuts they make, etc), so social psych / science is a critical foundation.

https://medium.com/@willhoughteling/marketing-101-google-u-9b91c93ddc43 

VB Insight - Marketing Automation  How To Make The Right Buying Decision

Report $299
http://insight.venturebeat.com/node/1106/preview
http://insight.venturebeat.com/report/marketing-automation-how-make-right-buying-decision-first-time

B2C marketing automation vendor BlueShift lets ecommerce marketers reach “segment-of-one” personalization

Most marketing automation offerings are:
• B2B-focused
• Email-centric
• Focused on segments, rather than individuals

http://venturebeat.com/2015/07/29/b2c-marketing-automation-vendor-blueshift-lets-ecommerce-marketers-reach-segment-of-one-personalization/ 

The ‘Yelp for business software’ raises $7 million to help corporate shoppers

It bills itself as the “Yelp for enterprise,” helping businesses pick out which software they should drop their cash on by providing real, honest reviews from real, actual customers. It’s gotten some good traction, with 37,000 reviews and 300,000 monthly visitors to the site.

The reviews are free to read. G2 Crowd makes its money by providing more thorough reports, including trends and other more detailed analysis, to paying customers.

http://www.businessinsider.sg/g2-crowd-raises-7-million-2015-7/#.VbnaYbUeEps 

How Much Should I Spend Per Click?

When you’re launching PPC campaigns, you may notice that some people are paying ridiculous amounts of money per each click.
For example, the product for sale on the sales page is only $49, yet, people are bidding upwards of $15 per click!
That $49 product that you see is just the front-end offer (sometimes called a tripwire). It’s what gets people in the door. Once they’re in the door, they go through upsell after upsell … which tend to have high conversion rates, thus making individuals worth way more than the original $49 they spend.
https://www.linkedin.com/pulse/how-much-should-i-spend-per-click-nathan-williams

29 Expert Marketers You Should Follow on LinkedIn and Twitter

Published on: Sep 17, 2014

http://www.inc.com/murray-newlands/30-expert-marketers-you-should-follow-on-linkedin-and-twitter.html 

 

Här är de viktigaste begreppen i Google Analytics

2015-02-05
http://internetworld.idg.se/2.1006/1.607414/har-ar-de-viktigaste-begreppen-i-google-analytics 

 

Medium - Seo

https://medium.com/tag/seo

Medium - Digital Marketing

https://medium.com/tag/digital-marketing 

Medium - Social Media

https://medium.com/tag/social-media 

Medium - Digital Marketing

https://medium.com/eastwick-digital-marketing
  

Medium - Digital Marketing

News articles about Social Media, Online, SEO, Content and Digital Marketing

https://medium.com/seo-build-your-backlinks/latest 

Think the app vs. mobile web battle is over? Only in the U.S.

The mobile web versus the native app has been a long story of victory — for the app. In the U.S., 80 percent or more of mobile users’ time is spent in our favorite native apps: Facebook, Game of War, Tumblr, and the list goes on.

Japan and Korea are, along with the rest of the Asia Pacific region, dominatingly mobile web.

Europe, a mature market, is also more mobile web than app.

http://venturebeat.com/2015/07/28/think-the-web-vs-mobile-app-battle-is-over-only-in-the-usa/ 

The Only Metric That Matters For Content Marketing

It’s easy to say that audience engagement is the most important metric of success for any modern media organization — it’s also a broad and ambiguous term. Engagement can refer to everything from sharing and commenting to average time on site. For Pixable, engagement boils down to one simple metric: What percentage of readers finish the story — or as we like to call it, read-through-rate (RTR).

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In fact, data shows that only 15 percent of readers make it to the end of an average web article.

http://techcrunch.com/2015/07/28/the-only-metric-that-matters-for-content-marketing/ 

Pinterest: The Power in the Pin

Pinterest has proven itself to be more than a mere contender in the social ecosystem. According to a recent study published by GlobalWebIndex Pinterest experienced a whopping 97% active user growth rate YoY. 

https://www.linkedin.com/pulse/pinterest-power-pin-chris-small

Why every blog post should be crossposted to LinkedIn and Medium

Increasingly, I’m seeing more and more writers follow this strategy — continuing to publish posts to their own websites but then cross-posting to LinkedIn, Medium, or both.  

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There’s another argument typically made against digital sharecropping: that it hurts your SEO. The thinking goes that if you post the same content across multiple sites, Google will penalize your personal website and only index the content that you crossposted on more authoritative sites. This argument was recently boosted when Google changed its algorithm to punish aggressive guest posting.

But it turns out many of these concerns were overblown. Google engineers have repeatedly said the search engine only aims to punish spammy guest posting that exists to build backlinks.
https://www.linkedin.com/pulse/why-every-blog-post-should-crossposted-linkedin-medium-simon-owens

It's time to start paying attention to Tumblr

Tumblr are currently hosting 247.2 million blogs .

As social media activity grows increasingly visual, monitoring text mentions is no longer enough. To gain a complete understanding of the conversation about your brand, it’s critical that you’re tracking visual “mentions” of your logo and products as well.

https://www.linkedin.com/pulse/its-time-start-paying-attention-tumblr-john-donnelly-iii 

Did Local Directories Get Hit By Google’s Doorway Page Algo?

http://www.localseoguide.com/did-local-directories-get-hit-by-googles-doorway-page-algo/ 

This conspiracy theory says ad tech companies deliberately keep web pages loading slow because they make more money that way

Basically, his theory is, when a readers clicks to read a story, the page calls for bids from advertisers on the ad space available. This bidding is supposed to take place in a few milliseconds. But, my correspondent says, ad tech companies hold open the bids much, much longer, so more bids come in, driving up the price. Publishers hate this because it makes pages load really slowly, giving readers a terrible experience. But it’s hard to stop because everyone — publisher included — is taking a cut of the winning bid. So publishers and ad tech companies actually have an incentive to make pages load slowly.

Generally, other sources in the ad tech business tell us that this is rubbish. But a couple also admitted that there are some shady practices out there, and it is possible for this happen. “In theory he is basically correct. Publishers and the ad networks they work with have pretty effectively gamed each other. Lots of crazy s— happens,” one source told us. “It’s a wild world out there and publishers are not generally very technically competent so ad networks get away with a lot.”

http://www.businessinsider.sg/conspiracy-web-pages-load-slowly-because-they-make-more-money-that-way-2015-7/#.VbiCdbUeEps 

Analysts are losing hope for Yelp

But advertising problems are not the only ones facing Yelp. Traffic to the site could decline for the first time ever, according to a note earlier this month from analysts at B. Riley. The cause seems to be two recent Google search algorithm changes, which have affected all local search directories. The top 30 local directories, excluding Yelp, have had their traffic decline about 35% in the past 28 months.

http://www.businessinsider.sg/yelp-analysts-losing-hope-2015-7/#.VbiAXLUeEps 

Apple’s Slice (of the Advertising) Pie

As it stands, advertising represents a tiny fraction of Apple’s business with iAd generating $487m last year; just 0.3 per cent of Apple’s 2014 revenue. By comparison Google and Facebook generated $59.6bn and $11.5bn respectively.
Apple is clearly trying to do better out of advertising and many thought the decision to sell programmatically would be iAd’s saving grace.
The move to programmatic was followed by announcements about iOS 9’s ad blocking features. This move could effectively choke ad revenues for both publishers and advertisers as it limits their ability to advertise in-browser. It’s easy to imagine that in Apple’s dream scenario, all its users will choose to receive their daily updates via Apple News and advertisers will choose to advertise here accordingly.
With its multitude of iPhone and iPad carrying loyalists, Apple has a real chance to shake up the advertising industry. However, there are some limitations, iAd only works on iOS devices and in iTunes, not everyone owns an iPhone and Android continues to be the fastest growing operating system. Therefore the extent to which the on-going developments of Apple, Google, and Facebook alter the advertising playing field remains to be seen.
https://www.exchangewire.com/blog/2015/07/20/apples-slice-of-the-advertising-pie/ 

Navigating The Modern Ad Serving Stack, Part 3: Private Marketplaces (Deal ID)

Private marketplaces are made possible by a component of the RTB technology standard (OpenRTB) known as “Deal ID,” which allows publishers to take their inventory off the open auction of the public marketplace  and place it in an invitation-only area.
Since Deal ID is a component of the RTB tech stack, publishers who have an RTB exchange partner can leverage this technology without having to introduce a new vendor.
http://marketingland.com/navigating-modern-ad-serving-stack-part-3-private-marketplaces-deal-id-128234

Navigating The Modern Ad Serving Stack, Part 2: Programmatic Direct

What if you could automate the drudgery of direct buys while retaining the benefits of running directly on the publisher's ad server?

Programmatic direct is made possible by a small handful of specialized ad tech vendors — companies like iSocket, Shiny Ads, and Adslot — that focus exclusively on delivering programmatic direct solutions. Their technology relies on tight API integrations with publisher ad servers, providing advertisers and agencies with a mechanism to have their campaigns served directly on the publisher’s ad server, all in an automated, software-driven manner.

http://marketingland.com/navigating-modern-ad-serving-stack-part-2-programmatic-direct-115506

Navigating The Modern Ad Serving Stack, Part 1: Direct Orders

“Direct Orders,” as the name implies, are purchases of ad space by advertisers directly from a publisher’s sales force. Roughly 50% of online display advertising dollars are transacted via such directly negotiated orders and, of those, most are still transacted manually using the “insertion order” process.

http://marketingland.com/navigating-modern-ad-serving-stack-part-1-direct-orders-109611 

6 New Insights About Content Marketing Hiring Trends And Job Growth

A recent study by Fractl  and Moz confirmed there is growing demand for content marketing skills. “The Inbound Marketing Economy” analyzed more than 75,000 job listings on Indeed.com containing digital marketing keywords, including content marketing terms.

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Between June 2013 and June 2015, the number of LinkedIn profiles in the U.S. containing “content marketing” has increased by 168%.

http://marketingland.com/6-new-insights-content-marketing-hiring-trends-job-growth-135821 

Navigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB)

In order to maximize the reach of data-driven, audience-based campaigns –- and, simultaneously, to do so in a completely automated manner — advertisers need to leverage the open auction of the public real-time bidding (RTB) marketplace.

According to estimates from eMarketer, ad spending via public or open RTB auction will surpass $8 billion in 2015, representing roughly 77 percent of all RTB-based digital display ad spending.

At the heart of the RTB marketplace is the second-price auction. In a second-price auction, the highest bidder only pays $0.01 more than the second-highest bidder.

In most cases, publishers partner with a supply-side platform (SSP) that enables them to expose their inventory to the RTB marketplace. They do so, rather than connect directly to a DSP, because SSPs connect to numerous partners that could potentially purchase this inventory. This increases the likelihood that a given impression will be filled, presumably netting more for the advertiser than going direct to the demand providers.
The way publishers typically structure this is by adding the SSP to their primary ad server, but at the bottom of the “waterfall” (i.e., at the lowest priority), so that only unsold inventory makes its way there.

 http://marketingland.com/navigating-modern-ad-serving-stack-part-4-open-auction-rtb-134905

Hungry, Hungry Ad Tech: Innovation Through Acquisition

When it comes to the ad tech industry, though, it’s crucial to understand that many acquisitions in the tech space are completed to advance innovation in the market.

http://marketingland.com/hungry-hungry-ad-tech-innovation-through-acquisition-134918

De har köpt mest reklam hittills i år

Sveriges 20 största annonsörer har köpt reklam för 4 miljarder kronor under första halvåret 2015.

Den annonsör som köpt mest reklam hittills i år är Ica. Mellan januari och juni har dagligvarujätten investerat 534 miljoner kronor i medieköp. Största medieslag, enligt Sifos siffror, är landsortspress med 168 miljoner kronor och oadresserad direktreklam med 141 miljoner kronor.

http://www.dagensmedia.se/nyheter/print/article3920417.ece

Growth vs Retention

Growth vs Retention

There’s a common view in silicon valley and around the tech sector that growth is the one thing you should focus on. But it’s hard to grow if you are churning your users. And if you are paying for user acquisition, as many startups do in search of growth, then retention/churn becomes even more important.

So focus first on your 90 day retention numbers and make sure to nail them and prove you have product market fit. Then scale.

http://avc.com/2015/07/growth-vs-retention/

WordPress -Plugin Directory 

https://wordpress.org/plugins/

 

 

 

 

9 Social Media Management Tools To Save You Time

http://www.bloggingwizard.com/best-social-media-management-tools/ 

8 Top Advertising Management Plugins For WordPress

OIO Publisher is an ad management plugin for WordPress that allows advertisers to buy ads directly from the front end of your website, automating the process and allowing you to keep 100% of the profits.
Price: $47
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WP PRO Advertising System is a premium ad management plugin for WordPress with a ton of customization options.
WP PRO Advertising System also provides statistics on clicks, impressions, and CTR, and integrates with Google Analytics.
Price: $28
http://www.bloggingwizard.com/top-advertising-management-plugins-for-wordpress/

Reddit - Does any analytics tool for Facebook hashtags exist?

http://ritetag.com/ optimizes updates for Facebook, Twitter and Google+ with the best possible hashtags for your post, then analyzes them to let you create a library of hashtags to use.
https://www.reddit.com/r/analytics/comments/3apzry/does_any_analytics_tool_for_facebook_hashtags/ 

Google - Hjälp med cookie-medgivande för utgivare

Europeiska lagar kräver att onlineutgivare ger webbplatsbesökare och appanvändare information om att de använder cookies och andra former av lokala lagringsmekanismer.

Flera företag och myndigheter erbjuder verktyg och lösningar för att inhämta cookie-medgivande på webbplatser. Vissa av verktygen är kostnadsfria. Exempel:

• Cookie Consent från SilkTide
• Cookie Control från CIVIC
• The Cookie Collective från Governor Technology
• Cookiebot från Cybot
• Cookie Consent Kit från EU-komm

 http://www.cookiechoices.org/

21 Subreddits Every Digital Marketer Should Subscribe To

/r/SEO: The Latest SEO News
A community built for discussion around SEO (Search Engine Optimization).
24,425 subscribers; a community for seven years.
http://sherpablog.marketingsherpa.com/consumer-marketing/subreddits-for-digital-marketers/

 

App marketers: How to adapt to Android’s new data-sharing rules

Where today users downloading an Android app have to grant all required permissions before installing an app, under the new policy, apps will only be able to ask for a specific permission when a feature of the app requires it.

The first and most obvious change we should expect to see from this policy is users becoming more selective. Users will start refusing and rejecting intrusive apps and in turn developers will have no choice but to ask for less information.

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The new data sharing system makes Android’s permissions-request process much more similar to that of iOS, a good enough reason for Android specialists to cross over and learn something from how it’s done on iPhone.

http://venturebeat.com/2015/07/26/app-marketers-how-to-adapt-to-androids-new-data-sharing-rules/

Synthesio scores access to data on what Facebook users think about, say, Donald Trump

The data treasure trove otherwise known as Facebook houses discussions by you and a billion+ other humans on every topic under the sun.
Today, social intelligence firm Synthesio announced a partnership with data provider DataSift to access that Topic Data in order to generate usable insights for brands, political groups, or any other client, as part of a new Audience Analytics service.
The New York City-based Synthesio employs natural language processing and machine learning to detect patterns that can be used for crisis management, campaign planning, brand reputation, or return-on-investment calculations.
VP of product Matthew Zito told me that DataSift, headquartered in San Francisco, is the only intermediary authorized by the social giant to provide access to this Topic Data. Synthesio is only one of three companies that have received approval to use the information.
The others are Nuvi, which focuses on data visualization, and Pulsar, which is primarily a consulting organization and will employ the info for specific client projects.
 http://venturebeat.com/2015/07/26/synthesio-scores-access-to-data-about-how-many-facebook-users-think-donald-trump-is-a-fool/

Agile marketing: the 70:20:10 rule

https://econsultancy.com/blog/62965-agile-marketing-the-70-20-10-rule 

What is agile marketing and why do you need it?

It’s certainly true that social media has spurred the rise of agile marketing, and it’s the reason why marketing teams are more readily adding it to their strategies.
Social happens in real-time, particularly on channels like Twitter where comments appear in chronological order without an algorithm (for now).
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Ashley Friedlin recently discussed agile marketing on the blog, and he suggests a 70:20:10 rule for marketers.
70% of your marketing should be planned ‘marketing as usual’ activity. 20% of your marketing should be programmatic, which is to say machine-driven marketing that automatically responds to various actions of the user. 10% of your marketing should be entirely agile. Reacting to news and events as and when they happen.
https://econsultancy.com/blog/65184-what-is-agile-marketing-and-why-do-you-need-it/

Dentsu Ties WPP for Most Deals in Digital, Media Sector in First Half of 2015

Dentsu Ties WPP for Most Deals in Digital, Media Sector in First Half of 2015 

Japanese ad giant Dentsu 's aggressive buying spree shows no signs of slowing down.

Dentsu is now the fifth-largest agency holding company in the world and nearly half of its revenue comes from markets outside of Japan.
http://blogs.wsj.com/cmo/2015/07/24/dentsu-ties-wpp-for-most-deals-in-digital-media-sector-in-first-half-of-2015/

Seven Tools for Creating Infographics Without Using Photoshop

http://www.marketingprofs.com/articles/2015/28126/seven-tools-for-creating-infographics-without-using-photoshop?adref=nlt072415

Google Web Light – Speeding Up the Mobile Web 

A while ago Google introduced Google Web Light  to provide streamlined search results and optimized pages when the user searches on slow mobile connections, such as 2G. 
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If you want to try this out and see for yourself how your sites hold up against this, you can add the full URL of your site URL to this link, replacing everything after the “=”.
http://googleweblight.com/?lite_url=http://optimeranu.blogspot.se/
https://foobartel.com/2015/07/google-web-light/ 

Moz - Google Algorithm Change History

 Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.
https://moz.com/google-algorithm-change

Marketing Automation Platform Comparison 2015 

http://www.brainsell.net/blog/2015/06/marketing-automation-platform-comparison/

What is the best marketing automation tool for small and mid-size companies?

http://www.quora.com/What-is-the-best-marketing-automation-tool-for-small-and-mid-size-companies/answer/Jordan-Fraczek?__snids__=1262108843&__nsrc__=4

Luxury Firms Fight Online Fraudsters Over Expensive Fakes

Mulberry, which uses MarkMonitor’s software to scan the Internet for counterfeits, says it has taken down 3,321 websites selling fake merchandise in the 24 months to March 2015.

Data & Data’s software algorithms detect and screen tens of millions of sources daily by comparing them with detailed product information such as size and color.

Once the bad eggs have been identified, brand owners can use the system to notify the marketplaces and social media sites, which more often than not remove infringing links immediately, or take legal action.

http://www.bloomberg.com/news/articles/2015-07-27/fakes-at-7-800-send-luxury-companies-online-to-fight-fraudsters

LinkedIn Pulse : Customer Experience

https://www.linkedin.com/pulse/channel/customer_experience 

The Big Bad World of Products Celebrities Promote on Instagram 

There’s an interesting limbo that awaits the wide swath of celebrities who are no longer famous enough to land an endorsement deal but are still famous enough that a company will pay them money to promote a product on their personal social media. The products that celebrities shill on Instagram are generally coherent with the nature of the medium—i.e. highly narcissistic—and tend to repeat a small range of categories: teeth whitening, weight loss teas, waist shapers.

When a celebrity is being paid to use their platform to promote a product, they’re supposed to tag the post #ad or #spon in some way indicate that a transaction has taken place.

Sometimes a celebrity’s post will include a discount code for the product they’re promoting. While this isn’t an outright admission that it’s a straight-up advertisement, most people can make that jump.

http://jezebel.com/the-big-bad-world-of-products-celebrities-promote-on-in-1710470780 

A great example of a 3-vendor multi-platform stack

You’ve perhaps heard of the LAMP stack, the standard web-service building blocks of Linux, Apache, MySQL, and PHP. Now there’s a new superstar technology stack on the rise: MSG.

What is MSG? It’s an acronym for a customer-lifecycle management software stack comprised of products from Marketo, Salesforce.com, and Gainsight. 
Companies big and small across a wide range of verticals are now adopting the MSG stack to find and keep customers. They use marketing- automation software Marketo to generate leads and nurture these prospects. Then, they deploy Salesforce.com to follow up on these leads and turn them into paying customers. Finally, they tap Gainsight, which makes “customer-success management software” to understand how their end-customers are using their products and help drive renewals and upsells over the long-term. 

Marketo and Gainsight are tightly integrated into Salesforce.com, functioning as tabs within the Salesforce.com interface.

http://chiefmartec.com/2015/06/great-example-3-vendor-multi-platform-stack/

How To Find Google Featured Snippets Using SEMrush And Google Search Console (GSC)

The trend is clear: Google is providing more and more answers directly in the search results (SERPs). Answers in the SERPs come in many forms, and some provide content sourced from a website, along with a link to find more information. These are actually called featured snippets.
Many people involved in SEO have mixed emotions about featured snippets. They can be valuable for users, and they can help build credibility for publishers — but it’s also scary as heck to see your content lifted and placed directly in the SERPs.
For larger sites in particular, it may be hard to know when Google is providing an answer that’s been surfaced from your own content.
Sure, Google’s Illyes said the company might add functionality to Google Search Console to help webmasters measure featured snippets — but who knows when (or if) that will happen?

Use SEMrush To Find Featured Snippets 

Featured snippets often show up for “how to” queries, so let’s begin by going down that path. We’ll filter all keywords leading to your site by “how to” using filters available in SEMrush. 
http://searchengineland.com/find-google-featured-snippets-using-semrush-google-search-console-gsc-225176 

 

Interpublic Stresses Digital as Growth Driver

Interpublic Stresses Digital as Growth Driver 

Interpublic, whose agencies include McCann Worldgroup, FCB and R/GA, reported 6.7% organic revenue growth for the second quarter.

Mr. Roth reiterated that the company’s organic growth figure is not inflated because the company doesn’t take inventory positions in media.

http://blogs.wsj.com/cmo/2015/07/22/interpublic-stresses-digital-as-growth-driver/ 

Twitter Introduces Event-Based Ad Targeting

Twitter Introduces Event-Based Ad Targeting

On Thursday, Twitter announced the availability of new tools designed to help advertisers find events with which to align their brands, create content relevant to those events, and ultimately to buy ad placements targeted to users who might be interested in those events.

http://blogs.wsj.com/cmo/2015/07/23/twitter-introduces-event-based-ad-targeting/ 

We are three clicks away from an “oh shit” moment for the web.

I’ve seen numbers from industry participants stating that ad blocking is growing at 43% per year.

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What other content mediums exist where users can skip ads? TV.

I did some easy digging to find out how many people skip ads on television. I found some research which states viewers of Mad Men skipped 73% of ads where as 66% were skipped during The Walking Dead.
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If we look at how tv ads sell, they take ad skipping into account in the sale price. Ads are bought and sold on the audience levels for the commercials, not the programs. The measurement takes into account live viewership and viewership up to three days after initial broadcast (although some ad deals are up to seven days after broadcast).
https://medium.com/@dherman76/we-are-three-clicks-away-from-an-oh-shit-moment-for-the-web-63567c2b8e5e

Sharethrough’s CEO on the future of native advertising and the battle for attention

One of the fastest growing segments of online marketing is native advertising, in which spending levels should reach $7.9 billion this year.

Sharethrough certainly not alone in trying to sway advertisers and publishers to get in deep with native advertising. Others in the space include Outbrain, Taboola, AdsNative, TripleLift, Nativo, Instinctive, and Hexagram.

http://venturebeat.com/2015/07/21/sharethroughs-ceo-on-the-future-of-native-advertising-and-the-battle-for-attention/ 

BuiltWith.com - Google Analytics Usage Statistics - Websites using Google Analytics

http://trends.builtwith.com/analytics/Google-Analytics 

BuiltWith.com -  AdRoll Usage Statistics - Websites using AdRoll

AdRoll is a retargeting platform
http://trends.builtwith.com/ads/AdRoll

LinkedIn Pulse : Social Media

https://www.linkedin.com/pulse/channel/social_media 

8 Seconds is the new Minute

On Youtube - which audience, according to Nielsen, is reaching more people aged 18 to 49 than any cable network in the US- you can skip an ad after 6 seconds, which means a revolution for creative agencies who now have to redefine the classic 30 second ad with this new parameter: it's either captivating within 6 seconds, or the ad will be skipped.

https://www.linkedin.com/pulse/8-seconds-new-minute-carole-zibi

LinedIn  Pulse: Marketing & Advertising

https://www.linkedin.com/pulse

 

How Social Media Can Be Your Best Source For Leads

We’ve all heard that social media does not work for B2B marketing.
Well, I hate to debunk a myth, but this one has more holes in it than most BigFoot rumors. In fact, social media can very easily be your biggest source of leads for your company.
 LinkedIn does not do so hot as a direct response promotion tool. So, if you’re blasting your audience with a “sign up now” or a “take a free demo” offer, then you won’t see the returns you’re hoping for. But where LinkedIn excels is as a content discovery tool.
People aren’t just going on LinkedIn to find jobs and spy on their competitors. They’re spending more time on the network browsing articles and looking for things to read. And that’s how you can reel them in.
But please, before you hit GO on that ad campaign, don’t select the ads campaign option. You’ll instead want to make a sponsored update.
You’ll do this because of a phenomenon called banner blindness. This means that people on their digital devices actually don’t even recognize banners and ads anymore. They’ve trained their eyes to avoid those areas of the page. And the ads option on LinkedIn puts your message right smack dab in the banner dead zone.
But a sponsored update is akin to a native ad. Users don’t often realize it’s an ad because it’s only marked as an ad by the greyed-out letters in the top left hand corner. And the sponsored update scrolls right down the middle of their screen.
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LinkedIn has a content discovery platform called Pulse. It’s a news aggregator and content curation tool that categorizes articles and allows users to read them on mobile devices or desktop. And one of the main sources of articles for Pulse are the posts that LinkedIn users share. That means that if Pulse picks up your post, it could potentially be seen by thousands of people.
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But once they come to the site, you can’t just expect that one interaction to be enough to seal the deal.
So you need to set up retargeting/remarketing ads. The three networks I recommend for retargeting are AdWords, Twitter and Facebook.
Once you have your retargeting cookies on your audience’s browsers, you’ll be able to keep you message in front of them for anywhere from 30 to 180 days.
http://www.forbes.com/sites/miketempleman/2015/07/22/how-social-media-can-be-your-best-source-for-leads/

Number Of Mobile Retail Websites Using Responsive Design More Than Doubles Since 2014

Twenty Percent Of the Internet Retailer top 500 mobile retailer sites now use responsive design, up from 9% last year.

In 2014, 15 percent of the Internet Retailer top 500 mobile retail websites used dynamic serving. That number has increased to 18 percent, while 54 percent of the sites have kept a dedicated mobile site, down from 59 percent in 2014.

http://marketingland.com/number-of-mobile-retail-websites-using-responsive-design-more-than-doubles-since-2014-135894

Create Your Own Display Audiences With Custom Affinity Segments

Custom Affinity Segments are a more tailored version of Affinity Audiences, an established targeting option on the Google Display Network which allows you to reach predefined audiences that could be receptive to your ad messaging.

Unfortunately, most of these audiences are fairly broad. Furthermore, they are predefined by Google — and while there’s a great selection, they don’t cover every base. If you’re trying to promote a niche product, you might not be able to find the right Affinity Audience for your purpose. This is where Custom Affinity Segments come in.

Let’s imagine you own a ticketing website and are promoting a new musical. Previously, your best option within Affinity Audiences would have been Art & Theatre Aficionados. As you can imagine, this is a very broad category that could target anyone from Shakespeare enthusiasts to Pop Art lovers, none of whom are guaranteed to enjoy a musical.
Instead, you can now use Custom Affinity Segments to create a bespoke audience of lovers of musicals, even down to a particular genre.
 Setting up your own Custom Affinity Segments is so simple that anyone can give it a try. Simply create a new ad group within an existing or new display campaign, and within the “Interests & Remarketing” targeting option, select Affinity Audiences.
http://searchengineland.com/custom-affinity-segments-display-audiences-225029

An ad agency exec's guide to the Chinese media market

China, now the second-largest ad market in the world, has yet to fully mature as a creative hotbed. But the conditions are ripe for that to change as the country continues its remarkable transformation from a mostly agrarian economy to a commercial powerhouse.

Social media ad spend in China is expected to grow at a compound annual growth rate of 67.6 percent through 2018, according to Magna Global Intelligence and UM China.

http://digiday.com/agencies/agency-guide-chinese-media/ 

Secret Media Makes Ad Blockers Useless To Display Those Sweet, Sweet Pre-Roll Video Ads

Feb 19, 2015

Secret Media focuses on video ads for now. This is where publishers suffer the most today, as video ads tend to be more expensive than your average banner ad. Moreover, the startup gets a cut for every ad it unblocks, so unblocking these ads could end up generating more revenue for Secret Media.

http://techcrunch.com/2015/02/19/secret-media-makes-ad-blockers-useless-to-display-those-sweet-sweet-pre-roll-video-ads/ 
 

Adblock Plus Talks Content-Blocking And The Tricky Shift To Mobile

Adblock Plus has built a business out of helping web users avoid overly annoying ads and other unwanted digital content on the desktop by taking money from companies willing to conform to its “acceptable ads” manifesto in order to be whitelisted and have their marketing let through the gate.

Google is among Adblock Plus’ paying customers.

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It does not maintain blocking/filter lists itself — relying on third party, independent filter lists (e.g. EasyList and EasyPrivacy), and allowing users to choose which lists they want to use (or make their own) — depending on the types of content they want to block.

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The rate of Adblock Plus usage in countries such as the U.S. and U.K. remains low — around 4 per cent, according to Williams.

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The rise of adblocking has also, most recently, been driving the creation of anti-adblocking startups, such as PageFair and Sourcepoint, which aim to detect/track use of adblocking, and then serve users with messages encouraging them not to use adblocking. (Williams dubs these counter tech startups “competing solutions”.) There’s also advertising encryption startups like Secret Media, using more tech to smuggle ad content past ad blockers.

http://techcrunch.com/2015/07/22/adblock-plus-talks-content-blocking-and-the-tricky-shift-to-mobile/ 

MARKETING TECHNOLOGY LUMAscape

Published on May 08, 2013

http://www.slideshare.net/tkawaja/marketing-technology-lumascape?related=1 

DISPLAY LUMAscape

Published on Dec 30, 2010

http://www.slideshare.net/tkawaja/luma-display-ad-tech-landscape-2010-1231 

 

SEARCH LUMAscape

Published on Jun 06, 2011

LUMAscapes are not perfect. Many companies operate across multiple sectors and there are significant product and business differences within categories.
http://www.slideshare.net/tkawaja/search-lumascape-8222850

The CEO of WPP’s massive advertising trading desk Xaxis explains the 3 biggest myths about his company (First up — it’s ‘not a trading desk’)

Xaxis is the programmatic media platform within the world’s largest advertising agency holding group WPP that is projected to manage $950 million in ad spend this year across 40 markets.

http://www.businessinsider.sg/xaxis-ceo-brian-lesser-interview-2015-7/#.VbCT3LUeEps

 MarketingStack - A curated directory of marketing resources & tools

http://marketingstack.io/ 

 

 

Tagboard - search any #hashtag

#seo A tagboard with the latest SEO news @ninjasproxy.com

https://tagboard.com/seo/search

5 Social Tools to Enhance Your Social Media Strategy

27 feb 2015

1. BuzzSumo 

Content is one of the most important aspects of a digital marketing strategy. BuzzSumo, a pay-to-use tool helps marketers with their online content research to analyze and identify what’s going on their industry. Your company can connect with top bloggers, influencers and see popular topics based on keywords or phrases.

3. Tagboard

Tagboard, a free-to-use platform, offers a way to monitor relevant keywords and hashtags across social media channels. Instead of visiting each social media platform individually, Tagboard compiles all of the content with a specified hashtag into a custom board for you and your company.
http://www.adlibbing.org/2015/02/27/5-social-tools-to-enhance-your-strategy/?hvid=1mTIYf

How to Use Analytics to Prove the Impact of YouTube Marketing

To confirm your video marketing is reaching the brand's target audience, you can use YouTube Analytics. Log in to your company's YouTube account and click "Analytics" under any video you've uploaded. Clicking into "Demographics" will give you specific details on the age, gender, and locations of the people watching your video.

http://www.marketingprofs.com/articles/2015/28103/how-to-use-analytics-to-prove-the-impact-of-youtube-marketing?adref=nlt072115

This tiny Irish tech startup thinks it can defeat Apple’s new ad-blocking plan

The coming update to the Safari web browser on iPhone  will reportedly contain an adblock option for users.
PageFair’s solution is to scrambles the ads and deliver them in a way that adblock software can’t “see.” “So a programme like Adblock Plus can’t recognise it,”
http://www.businessinsider.sg/pagefair-thinks-it-can-defeat-apple-new-ad-blocking-plan-2015-7/#.Va9u87UeEps

Google swears blind it doesn't give SEO advantage to new internet dot-words

http://www.theregister.co.uk/2015/07/21/google_seo_advantage_gtlds/ 

Google, Facebook, and co launch web blacklist to nail ad scammers

Johnsen outlines two examples of toolkits mongrel marketers will use including UrlSpirit that serves as a form of botnet. Nominated URLs are distributed among Internet Explorer instances running on mostly data centre boxes that operate the software. Google found some 6500 installations generating 500 million requests or 2500 ad requests per instance per day.
HitLeap is larger with 4800 installations of which 16 percent are operating in data centres.
http://www.theregister.co.uk/2015/07/22/google_co_and_trustworthy_accountability_group/

Vad är Marketing Automation – och hur säljer man mer?

Enligt vad vi ser i de Nordiska länderna finns det klart två “läger” när det gäller Marketing Automation:
1) Den mer traditionella CRM-approachen: företag med stora lojalitetsprogram (t ex de stora dagligvarukedjorna), avancerade direktmarknadsförare (t ex tidningar/tidskrifter) och företag med stora kundbaser (bland annat bank&försäkring, teleoperatörer, elbolag). Dessa bolag har stora mängder kund- och köpdata som de analyserar. För dem handlar Marketing Automation främst om att utnyttja sin befintliga data för att skapa mer personifierade och bättre tajmade kampanjer.
2) Den digitala approachen: företag vars viktigaste försäljningskanal är Internet (bland annat digital detaljhandel, resebranschen, spelbolag och företag som fokuserar på digitalt innehåll). Dessa företag är ofta duktiga på att hantera digital information om kundernas köpbeteende, men väldigt ofta ser företagen bara en transaktion åt gången. För dem handlar Marketing Automation om att skapa ett kundförhållande där man försöker optimera kundens värde över tiden.
http://www.dagensanalys.se/2015/07/vad-ar-marketing-automation-och-hur-saljer-man-mer/

IAB Releases A New Overview Of In-Feed Ads

http://techcrunch.com/2015/07/21/iab-releases-a-new-overview-of-in-feed-ads/ 

The Inbound Marketing Economy

It's no wonder that marketing manager roles are hard to fill, considering the job ads are looking for proficiency in a wide range of marketing disciplines including social media marketing, SEO, PPC, content marketing, Google Analytics, and digital marketing. Even job descriptions for specialist roles tend to call for skills in other disciplines. A particular role such as SEO Specialist may call for several skills other than SEO, such as PPC, content marketing, and Google Analytics.
Job titles containing "SEO" had an average salary of $102,000. Meanwhile, job titles containing "social media marketing" had an average salary of $51,000.
https://moz.com/blog/the-inbound-marketing-economy

Top 50 Article Directories By Traffic, Pagerank

http://www.vretoolbar.com/articles/directories.php

Article directory - Wikipedia

An article directory is a website with collections of articles written about different subjects. Sometimes article directories are referred to as content farms.

Links from article directories are harmful to your SEO today. Beginning with the Google Penguin release on April 24, 2012, Google began to punish sites that obtained links from article directories.  

https://en.wikipedia.org/wiki/Article_directory

So long and thanks for all the ads! Here's why Microsoft is exiting the $74 billion display advertising business

Microsoft's share of the $74 billion global display advertising market has been eroding over recent years. EMarketer predicts its share of the sector will decline to 1.2% this year, down from a 1.4% share in 2014 and a 2.1% share in 2013.

http://uk.businessinsider.com/why-microsoft-is-exiting-the-display-advertising-business-2015-6?r=US&IR=T#ixzz3ecSV5YuD

This week in the emerging Age of Touchlessness

Miami-based AdMobilize launched this week its newest AdBeacon device and accompanying software. The AdBeacon sits on a wall or on the counter of a store, or it can be mounted on top of a digital billboard.
It watches people going by and, through facial detection, can count passersby or detect what they’re looking at, as well as their age, gender, emotion, or, less accurately, their ethnicity. Stores and marketers use it to gauge store traffic, the effectiveness of paper or digital signage, the demographics of in-store customers, and the like.
It joins a growing category of companies — including RetailNext, Quividi, Apical, and Pecabu — that want to become Google Analytics for the real world. In fact, AdMobilize has already trademarked the term “pay-per-face.”
http://venturebeat.com/2015/07/04/this-week-in-the-emerging-age-of-touchlessness/

What are Bloom filters?

To understand Bloom filters, you first have to understand hashing.

A hash is like a fingerprint for data. A hash function takes your data — which can be any length — as an input, and gives you back an identifier of a smaller (usually), fixed (usually) length, which you can use to index or compare or identify the data.

This is a hash of my full name:

b3f9b3a3504ccb29c4183730a42c8d56

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There are a few properties which are desirable in a useful hash 
function. The most important one is that the same input must always hash
 to the same output. 

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When suggesting stories to a user, the system may come up with thousands of possibilities, but not every one will be appropriate for a user. Perhaps a story has been suggested to them too many times already. Perhaps they’ve already read it. We need to filter those stories out, but we don’t want to retrieve thousands of records from the database to do it. We need a mechanism that is particularly good at answering the question “has this been seen before?”.

And for that, we use a Bloom filter.

https://medium.com/the-story/what-are-bloom-filters-1ec2a50c68ff

The Pink Ghetto of Social Media

In a culture of fast-paced digital newsrooms where traffic is king, “social” can make or break a story. For sites relying on advertising as their bread and butter, social media editors help to save the newsroom from inevitable slumps in traffic.
Social media is one of the few areas of the news industry where women outnumber men in leadership positions. A study by the Colorado Women’s College at the University of Denver found that women are only 23.3 percent of leaders in media at large, but in social media that number is 55 percent. The role of social media editor stands in opposition to that of writer or editor, which is still predominantly male. The Women’s Media Center annual report found that only 37.2 percent of newsroom staffs were made up of women, a figure that has gone nearly unchanged since 1999.
https://medium.com/matter/the-pink-ghetto-of-social-media-39bf7f2fdbe1

The Biggest Facebook Publishers Of June 2015

http://blog.newswhip.com/index.php/2015/07/biggest-facebook-publishers-june-2015#PlJDEVoASOMvYDEd.97 

With 7.6 Million Shares, Huffington Post Is Top Publisher In June On Facebook [Report]

Huffington Post earned the most social shares on Facebook among the internet’s major publishers, with more than 7.6 million shares of its content during the month of June.
That activity comes from the news site’s 21,722 published articles during the month, according to new data from NewsWhip, a platform that tracks content sharing on social networks.
Traditional media outlets like Fox News (4), NBC (5), The Guardian (9) and BBC (10) all made the top ten.
Fox News published 59,000 articles during June.
http://marketingland.com/with-7-6-million-shares-huffington-post-is-top-publisher-in-june-on-facebook-report-135608

Readz launches fast-publishing, multi-platform tool for brands

The targeted user, he said, is the brand — large or small — that wants to quickly build a well-designed, interactive microsite for multiple device types.  

http://venturebeat.com/2015/07/17/readz-launches-fast-publishing-multi-platform-tool-for-brands/

8 Useful FREE Instagram Management Tools

http://www.thesempost.com/8-useful-free-instagram-management-tools/ 

Google Analytics Advanced Resources List

http://www.jeffalytics.com/google-analytics-advanced-resources-list/