The CEO of WPP’s massive advertising trading desk Xaxis explains the 3 biggest myths about his company (First up — it’s ‘not a trading desk’)

Xaxis is the programmatic media platform within the world’s largest advertising agency holding group WPP that is projected to manage $950 million in ad spend this year across 40 markets.

http://www.businessinsider.sg/xaxis-ceo-brian-lesser-interview-2015-7/#.VbCT3LUeEps