An ad agency exec's guide to the Chinese media market
China, now the second-largest ad market in the world, has yet to fully
mature as a creative hotbed. But the conditions are ripe for that to
change as the country continues its remarkable transformation from a
mostly agrarian economy to a commercial powerhouse.
Social media ad spend in China is expected to grow at a compound annual
growth rate of 67.6 percent through 2018, according to Magna Global
Intelligence and UM China.
Inga kommentarer:
Skicka en kommentar