Growth vs Retention

Growth vs Retention

There’s a common view in silicon valley and around the tech sector that growth is the one thing you should focus on. But it’s hard to grow if you are churning your users. And if you are paying for user acquisition, as many startups do in search of growth, then retention/churn becomes even more important.

So focus first on your 90 day retention numbers and make sure to nail them and prove you have product market fit. Then scale.

http://avc.com/2015/07/growth-vs-retention/