B2C marketing automation vendor BlueShift lets ecommerce marketers reach “segment-of-one” personalization

Most marketing automation offerings are:
• B2B-focused
• Email-centric
• Focused on segments, rather than individuals

http://venturebeat.com/2015/07/29/b2c-marketing-automation-vendor-blueshift-lets-ecommerce-marketers-reach-segment-of-one-personalization/