Why every blog post should be crossposted to LinkedIn and Medium

Increasingly, I’m seeing more and more writers follow this strategy — continuing to publish posts to their own websites but then cross-posting to LinkedIn, Medium, or both.  

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There’s another argument typically made against digital sharecropping: that it hurts your SEO. The thinking goes that if you post the same content across multiple sites, Google will penalize your personal website and only index the content that you crossposted on more authoritative sites. This argument was recently boosted when Google changed its algorithm to punish aggressive guest posting.

But it turns out many of these concerns were overblown. Google engineers have repeatedly said the search engine only aims to punish spammy guest posting that exists to build backlinks.
https://www.linkedin.com/pulse/why-every-blog-post-should-crossposted-linkedin-medium-simon-owens