Create Your Own Display Audiences With Custom Affinity Segments

Custom Affinity Segments are a more tailored version of Affinity Audiences, an established targeting option on the Google Display Network which allows you to reach predefined audiences that could be receptive to your ad messaging.

Unfortunately, most of these audiences are fairly broad. Furthermore, they are predefined by Google — and while there’s a great selection, they don’t cover every base. If you’re trying to promote a niche product, you might not be able to find the right Affinity Audience for your purpose. This is where Custom Affinity Segments come in.

Let’s imagine you own a ticketing website and are promoting a new musical. Previously, your best option within Affinity Audiences would have been Art & Theatre Aficionados. As you can imagine, this is a very broad category that could target anyone from Shakespeare enthusiasts to Pop Art lovers, none of whom are guaranteed to enjoy a musical.
Instead, you can now use Custom Affinity Segments to create a bespoke audience of lovers of musicals, even down to a particular genre.
 Setting up your own Custom Affinity Segments is so simple that anyone can give it a try. Simply create a new ad group within an existing or new display campaign, and within the “Interests & Remarketing” targeting option, select Affinity Audiences.
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