Benioff-backed Brandcast launches web publishing cloud for marketers

Brandcast wants to do for marketing teams’ website needs what Salesforce did for sales teams’ needs: make the process fully collaborative and cloud-based, with common assets that everyone can draw upon.
This next-gen content management system, however, doesn’t directly offer the sophisticated customer response mechanisms touted by many marketing clouds for websites, such as personalization for customized experiences and content. But Brandcast notes that it offers integration with a wide range of marketing tools that can offer such features, including HubSpot, Marketo, Optimizely, and, of course, Salesforce.
http://venturebeat.com/2015/07/30/benioff-backed-brandcast-launches-web-publishing-cloud-for-marketers/