Sharethrough’s CEO on the future of native advertising and the battle for attention

One of the fastest growing segments of online marketing is native advertising, in which spending levels should reach $7.9 billion this year.

Sharethrough certainly not alone in trying to sway advertisers and publishers to get in deep with native advertising. Others in the space include Outbrain, Taboola, AdsNative, TripleLift, Nativo, Instinctive, and Hexagram.

http://venturebeat.com/2015/07/21/sharethroughs-ceo-on-the-future-of-native-advertising-and-the-battle-for-attention/