The Only Metric That Matters For Content Marketing

It’s easy to say that audience engagement is the most important metric of success for any modern media organization — it’s also a broad and ambiguous term. Engagement can refer to everything from sharing and commenting to average time on site. For Pixable, engagement boils down to one simple metric: What percentage of readers finish the story — or as we like to call it, read-through-rate (RTR).

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In fact, data shows that only 15 percent of readers make it to the end of an average web article.

http://techcrunch.com/2015/07/28/the-only-metric-that-matters-for-content-marketing/