Think the app vs. mobile web battle is over? Only in the U.S.
The mobile web versus the native app has been a long story of victory — for the app. In the U.S., 80 percent or more of mobile users’ time is spent in our favorite native apps: Facebook, Game of War, Tumblr, and the list goes on.
Japan and Korea are, along with the rest of the Asia Pacific region, dominatingly mobile web.
Europe, a mature market, is also more mobile web than app.
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